How to Maximize Your Facebook Trafic in your Fan Page

Posted by Cash On on 2012-04-28 0

Every Facebook account owner, would likely know how
important it is to get likes and
comments to your posts and status. Without the comments and likes,
your Edge Rank suffers, and your posts are seen by fewer
fans in the future. Facebook
has already admitted that the
average Facebook page only
reaches about 17% of its fans.
Since less than 1 to 2% of fans go back to your page,
EdgeRank and news feed
visibility are critical. When you get a new fan, you
have the opportunity to keep
them engaged. If you don’t,
they will simply stop reading
your posts. Here are some of
the things you should keep in mind as you determine how
best to engage your Facebook
customers.


Which Days are Your
Fans Most Responsive?
You need to maximize likes
and comments to be visible to
fans. Part of getting better
engagement results is
knowing which days of the
week your fans are most and least responsive. This is
different for every company
and industry. Knowing the
best day of the week for all
Facebook pages won’t help
you with your brand. So even if the best overall day is
saturday, your company’s best
day might be thursday. For example, recent research
indicated that the most
responsive day for high-
fashion brand pages is
Wednesday, while the most
responsive day for outdoor clothing brand pages is
Thursday. Why should brand s
care? Well, even if you post
every day, your greatest
focus should go to those days
when followers are most responsive. So, if your best
day is on the weekend, make
sure you have that covered. It also turns out that the best
days of the week to post on
Facebook are not always the
same days brands create the
most posts. Sometimes it’s a
Sunday, and maybe no one is working. It appears that the
amount a brand posts is not
based on their most
responsive days, but perhaps
just on convenience or
coincidence.

Case Study: Chanel When you compare individual
companies, you see that the
days they do the most posts
are not the same days that
they get the most likes and
comments per post.
For example, see the following
charts:
Here is when Chanel posts the
most (average posts per day
over 90 days) : And here is when their fans
are the most responsive (likes
+ comments per post): Chanel’s fans are most
responsive on Saturdays, but
it’s their second-to-least
posted on day of the week.

Most likely, their social media
person is not working that day, and they are not
scheduling posts for that day.
Without realizing it, they are
missing out on a lot of likes
and comments, which of
course hurts their Edge rank and lowers their fan page’s
post visibility. This highlights that you
shouldn’t post most when it is
convenient for you, but when
your fans are most
responsive.
How to Maximize the
Most Engaging Days If you want to figure out this
data for your page, here are
the steps:
1. Go to your Facebook page
insights and click on likes.
2. Click on export data. Choose
post level data, then select at
least a two-month range so
you have a good sample.
3. Save it and open it in Excel.
4. There is not a quick way in
Excel to group dates by day
of week, but with a bit of
manual work, you can find
the average life time of
engaged users per post, per day of the week.
The only shortcoming here is
that the data is limited by
how good and engaging your
posts have been. It is better to
look at 10 to 20 brand pages
per industry. You will have to manually look at hundreds of
posts, or find a way to scrape
that data. Then you can find
the average likes and
comments per post, per day
of the week across an entire industry.
If one of your competitors is
doing a much better job at
getting likes and comments,
you might want to follow
their lead. It could be, in part,
the days of the week they post, and also the type and
quality of content

Hope this is helpfull please make coments and also share