Your youtube video can make you real cash with the new Google adword for videos

Posted by Cash On on 2012-04-25 0

Barely two weeks after YouTube opened its partner program to everyone to let people monetize their uploads, the
Google-owned video platform
has now announced that Google AdWords for video is now leaving beta, having launched initially last September.

For the uninitiated, AdWords
for video follows the same
model as its Google Search
counterpart, in that you only
pay when someone clicks to
view your video, and when they watch the entire ad.
So,
for example, if they click
‘skip’ in the first thirty
seconds, you don’t pay a bean.
You can create and manage
video campaigns from the very same platform as your
search and display ads.

AdWords for video also
provides options to help
businesses target the right
audience demographic, for
ex ample they can promote
their video by specific keywords so that they
appear in YouTube search
results. They can also choose
to show their ad against
content their customers are
most interested in – so if you are selling sporting
equipment, it might make
sense to have the ad appear in
sport-themed videos.

As with Search, YouTube’s
AdWords lets users measure
the efficacy of their spend.

“On average, we’ve found
that YouTube video ads drive
a 20 percent increase in traffic to your website and a 5
percent increase in searches
for your business,”
says
Baljeet Singh, YouTube group
product manager.
“With
AdWords for video you can find out how viewers are
engaging with your brand
during and after they watch
your ad. You can see how
many viewers watched your
entire video, visited your website, stayed on your
channel to watch another
video, or subscribed to your
channel, after viewing your
ad.”

There’s also now a YouTube Advertiser Playbook , which covers everything from how
to create interesting content
to promoting the video with
ads. What does all this mean for
businesses?

Well, it will be of
the most appeal to small and
medium-scale companies,
perhaps ones that are already
running ads through Search, and this will serve to make
the transition into video a lot
more appealing for firms,
given they can manage
everything together

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